Tablet Surface: objective "a few million"...

Steve Ballmer directs his speech to motivate partners manufacturers of Microsoft on Windows tablets, despite the spectrum of the Tablet Surface.

In the Microsoft Worldwide Partners Conference, Surface bars were all mouths, but on the stage or in the spotlight never. Indeed, the Redmond giant has been careful to avoid addressing the subject in its major announcements. Yet, it was unthinkable that the event ends without a Word from Microsoft on their subject. It is therefore in the speech of the CEO, Steve Ballmer, that the case of these famous tablets has been addressed.

Declaration that everyone will retain respect the ambitions of the editor to these products, namely to sell "a few million" in 375 million of Windows PC which will sell in 2013 according to the firm. A way to minimize the impact that will have the Surface tablets on sales of Windows tablets, and reassure the partners? Not impossible, because in reality, it is these partners manufacturers that the words of Steve Ballmer addressed.

He has so multiplied small phrases to give importance to the models of third-party manufacturers, and minimize in parallel to the Tablet Surface. He notably said that "Surface, it is above all the design" and that these tablets will have "a little place to share in the Windows ecosystem". And Ballmer pounding: "our goal is mutual with our OEM partners: bringing diversity to the market of Windows PC, phones, tablets, servers." "We want excellent Windows terminals and we need the support of manufacturers".

Remains to be seen if such statements will be enough to reassure those who market shelves, believe that Microsoft is trying to take advantage of his position to obtain a competitive advantage for the launch of its Surface. Because HP has already cancelled one of its Windows RT tablets for the benefit of Android, and you heard that Microsoft developed its partners to back... The rumors about the Tablet Surface speak output in October, for "all inclusive" bundles with the accessories for $ 599 maximum for the ARM version and $ 799 maximum for the Core i5 version. There is no was formalized at this level, to follow.

Tablet Surface: Microsoft is developing its partners is back...

Some indiscretions from partners at Microsoft are strained relations. Considering himself unfairly shifted, some would already have pay the Publisher.

In deciding to launch the Windows tablets under its own brand, Microsoft is debated. Some see it as a sign to the presence of its OS Windows on mobile platforms, finding brave on the part of Microsoft want to lead by example. But others believe that the reputation of Microsoft will do, that with products such as Surface bars, competing models are likely to be completely eclipsed. Besides the confusion that this can lead to market the Windows Tablet...

Thus, our colleagues from CNET have done a quick survey among their sources for PC manufacturers and it seems to highlight a common resentment of nervousness and rogne, which obviously leads to now imagine strategies to counter the iPad, but also now the Tablet Surface. Or how to succeed as a Microsoft partner and manufacturer of Tablet Windows, to the strategies of the editor of the bone trying to adventure the marketing of its own products. This is a climate that promises to be "funky" at the exit of Windows RT.

Like to add fuel to the fire, we learn that the Microsoft marketing departments have asked partners tablets manufacturers to communicate precisely the characteristics of their products, but also their prices. They enraged, believing that of its position, Microsoft hope decisive competitive advantage to succeed the launch of its own shelves. For the consumer, it might be the big winner of this Microsoft intrusion of tablets on the market. Indeed, CNET reveals that since the announcement of the Tablet Surface, manufacturers are boiling and that this could lead to new innovations and a tension on prices favorable to buyers.