Facebook: will the CFO drinking (water)?

Facebook obviously found the perfect culprit to extinguish the controversy of its introduction on the stock market...

Yet yesterday talked about the controversy following the introduction of Facebook stock (introduced at $ 38, title tends today to back above the $ 33), with the filing of a complaint in partnership for bad information of small shareholders of new financial forecasts less optimistic than those initially in the folder of the IPO.

Also, critics are the very late decision of Facebook to revise upward the introduction price and 25% the number of issued shares. But if bad languages say that it is a decision taken unilaterally by Mark Zuckerberg, by pure ego, to see his company valued more than 100 billion dollars, today the information are all others.

Indeed, we learn that it is the Financial Director of the social network, David Ebersman, who have decided to only the increase in the number of titles on the market. This is in any case very officially told the Wall Street Journal, citing internal sources to Facebook and the words of about a dozen in the introduction process. If there is of course strange that David Ebersman made only one rider at an important time, many see a way for Facebook to defuse the controversy, pointing his CFO as being solely responsible for the situation.

At the time, David Ebersman is now built in fault, excluding the liability of Mark Zuckerberg and the banks. Does not that the larger strings are those that we see less and sometimes go with large hooves to convince... In any case, doubt remains enabled.

Statutes Facebook: when money comes into play!

Highlight his Facebook status can cost up to $ 2...

A few days separate Facebook of his scholarship and, as if it were a final strong message to investors, the social network announces a new lever of monetization: the opportunity to highlight its statutes for an understood amount between $ 0 to $ 2! Not yet deployed to all users of the network, this function could of course interest companies and brands who use Facebook to disseminate their messages and generate the hearing. This "building in front of the post as a major publication" therefore applies to the posted articles, but also photos and links.

The first users who have been offering this option sometimes pay up to $ 2 were soon to contact Facebook to learn more, not having the habit of being offered to enter their PayPal accounts or information cards Visa or MasterCard at the time of posting a status. Facebook has so well was forced to communicate on the subject, explaining be testing this function on a panel of users on the network. "We try to without judgment of new features on the site." "This test is intended to measure the interest of the members of Facebook for the promotion of this new way to share with friends" says the spokesperson.

But we guess wrong a lambda user pay to ensure that his kick of the evening hangover or his album of holiday photos are more visible to its list of friends. No, clearly, it is to the media and other brands to address this new paid service. Mark Zuckerberg wants clearly go beyond the simple display of advertisements and mix a notion of money directly to the social function. Not sure that this is well taken by users who see always be displayed on the Facebook home page (before login) the following message: "it's free (and it will always remain").

Microsoft wanted to sell Bing on Facebook

Anxious to get rid of its search engine, Microsoft would have tried refourguer Bing on Facebook...

This is the kind of approaches that multinational companies prefer to keep secret. But the New York Times has decided otherwise and revealed that last year, Microsoft executives came close Facebook and Mark Zuckerberg to the CEO of the first global social network to buy the Bing search engine.

Therefore a large folder, but a demi-surprise when we know the privileged links were woven into these two groups, Microsoft have included participation in the capital of Facebook and him having resold a part of its newly acquired AOL patents.

When these discussed, Microsoft tried to demonstrate to Facebook with Bing in anyway, it would be better cut for Google and its social offensive with Google. However, Steve Ballmer not had apparently not validated this proposal which, in any event, came on nothing since Mark Zuckerberg has just declined the offer.